Continental Tyres: From Pioneer to Global Player.

For more than 150 years, Continental has been driving innovation, performance, and mobility around the world. Founded in Hannover, Germany, in 1871 by Moritz Magnus and nine pioneering investors, Continental began as a manufacturer of rubber products and has since grown into one of the worlds leading tyre technology companies.

Continental Tyres History

The iconic rearing horse, first registered as a trademark in 1882, remains a symbol of Continental’s energy, progress, and commitment to performance. What started with rubber goods and bicycle tyres evolved rapidly, with Continental introducing pneumatic bicycle tyres in 1891, pneumatic car tyres in 1898, and the worlds first grooved automobile tyre in 1904.

A series of five historical logos featuring a horse, representing the evolution of the Continental brand from 1875 to 2013.

Innovation has always been at the heart of Continental. From supporting the early days of aviation to developing products for motorcyclists and motorists alike, the company has consistently pushed the boundaries of technology and safety. This commitment continues today through extensive research, testing, and engineering excellence.

Motorcycling has long been part of Continental’s story. Throughout history, riders have relied on Continental tyres to achieve remarkable feats, from endurance journeys across Europe to breaking speed records. These achievements reflect the same values that continue to guide the brand: performance, reliability, and a passion for two-wheel mobility.

Continental Motorcycle Tyres Australia
Continental Motorcycle Tyres Australia

Today, Continental motorcycle tyres combine over a century and a half of expertise with cutting-edge technologies to deliver exceptional grip, handling, safety, and riding enjoyment. More than 150 years after its founding, Continental continues to shape the future of mobility one innovation at a time.

Logo of Continental featuring the brand name in bold typography alongside a prancing horse silhouette.
A collage showcasing various aspects of the automotive and technology industries, featuring diverse people engaged in activities such as designing, teamwork, and using digital tools. A close-up of a car tyre is prominently displayed in the foreground, with images of vehicles and manufacturing processes in the background.
A collage depicting various scenes including a yellow truck, city skyline, people cycling, and a diverse group of individuals. The image features a close-up of a Continental tyre, a landscape with a waterfall, and people planting trees, alongside a modern car.

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